Pharos Brands, a leader in the cannabis-infused beverage industry, has made its debut in Missouri through a strategic distribution partnership with Keg 1 Missouri, LLC. This collaboration, initiated on July 14, introduces Pharos' 5mg THC sparkling drinks to consumers in several counties surrounding St. Louis, including St. Louis, St. Charles, Warren, Franklin, Jefferson, and Lincoln. The partnership is a pivotal move for Keg 1 Missouri as it seeks to broaden its portfolio of cannabis beverages, which already includes esteemed brands like Plift, Cheech & Chong, Climbing Kites, Crescent 9, and Fulton Beer’s Narc.
John Hummel, Executive VP & Chief of Sales for Keg 1 Missouri, pointed out the increasing consumer demand for legal cannabis beverages in Missouri. He praised Pharos Brands for its dedication to safety, compliance, and building consumer trust. Pharos Brands has carved a niche for itself with its all-natural, wellness-focused beverages designed to appeal to both cannabis novices and aficionados looking for a mild, enjoyable experience.
Mary Bernuth, co-founder and President of Pharos Brands LLC, shared her excitement about the partnership with Keg 1 Missouri, highlighting the distributor's expertise in beverage distribution and understanding of the cannabis market's complexities. This alliance is a crucial part of Pharos' strategy to expand its national presence by collaborating with distributors and retailers that prioritize quality and transparency.
The arrival of Pharos beverages in Missouri underscores the state's burgeoning adult-use cannabis market and the rising consumer interest in innovative, safe, and premium cannabis products. With its emphasis on flavor and wellness, Pharos is set to emerge as a favored option for Missouri residents venturing into the world of cannabis-infused beverages.
