Blueprint Fragrances, a digitally native perfume brand established in 2024 by Muhammad Basit Khan, is making waves in the Pakistani fragrance industry. The brand's mission to provide premium scent experiences at accessible price points is reshaping consumer expectations and setting new standards for quality and affordability in the region.
At the heart of Blueprint Fragrances' success is its innovative approach to product development and marketing. The brand offers a diverse range of men's, women's, and unisex fragrances that boast up to 40% perfume oil concentration in each 50ml bottle. This high concentration ensures longevity and performance, rivaling that of much more expensive designer labels. By focusing on the essence of luxury—quality scents—rather than extravagant packaging, Blueprint has managed to carve out a niche in a competitive market.
The company's strategic use of digital marketing and influencer collaborations has been pivotal in building its brand presence. Operating primarily through its official website, Blueprint Fragrances leverages social media to connect with its audience, offering a seamless online shopping experience that caters to the modern consumer's preferences.
Looking ahead, Blueprint Fragrances has ambitious plans to expand its product line with original fragrance blends and explore international shipping options. The brand is also considering venturing into physical retail markets to further its reach. With its consumer-focused approach and commitment to quality, Blueprint Fragrances is not just filling a gap in the Pakistani perfume market—it's setting a new benchmark for what consumers can expect from affordable luxury fragrances.
