Pratesi, the renowned Italian luxury linens brand, has expanded its global presence with the opening of a new store at 130 Newbury Street in Boston. This location is not merely a retail space but a testament to the brand's dedication to artistry and excellence, designed to reflect its rich Italian heritage through its custom interiors. The store features a meticulously crafted environment, complete with a milk oak geometric parquet floor, travertine inlay, and elegant leather accents, offering customers an immersive experience.
This opening is part of Pratesi's strategic expansion, following recent store launches in Palm Beach and concessions at Bloomingdale's in New York City and South Coast Plaza. The brand's growth is further highlighted by its European flagship store in Paris, underscoring its ambition to cater to a global clientele. The Boston store introduces an innovative bespoke program, enabling interior designers and clients to collaborate directly with Pratesi's Italian atelier for custom-made linens, suitable for a range of luxury settings.
Pratesi's linens are celebrated for their heirloom quality, crafted in Italy's finest mills and hand-cut by skilled artisans. The brand's commitment to quality ensures that each piece becomes more luxurious over time, embodying a legacy of craftsmanship that dates back to its founding in 1906. CEO Michelle Klein highlighted the Boston store's role in offering a unique shopping experience that captures the essence of Pratesi's design philosophy, serving as a hub for the interior design community to explore the brand's collections.
Rooted in a history that began with founder Remigio Pratesi's embroidered linen set for his bride, the brand continues to produce its collections exclusively in Italy. Utilizing the finest Egyptian cotton, Pratesi represents a perfect blend of tradition and innovation, maintaining its status as a symbol of luxury and craftsmanship in the global market.
