A new skincare brand, Saint Crewe, is setting a new standard for Gen Z's approach to skin health with its clinically tested, dermatologist-approved products. Founded by therapist and mother Erin Piper, the brand responds to the increasing concerns over the harsh ingredients found in many trending skincare products, offering a safer alternative that doesn't compromise on fun or efficacy.
Saint Crewe's product lineup, developed in collaboration with leading dermatologists and beauty experts, includes four main products: Clean Beam Balmy Dream, Team Gleam, Water Whip, and Goji Go + Glow. These products are designed to be hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand's inception was inspired by Piper's observations of college-aged women's skincare routines, particularly their gravitation towards viral TikTok products with appealing packaging but potentially harmful ingredients.
The Clean Beam Balmy Dream cleanser, for example, is infused with bisabolol, ginger, and turmeric to soothe the skin while effectively removing makeup and sunscreen. Team Gleam, a daily water-gel serum, leverages goji berry and microalgae to balance the skin's microbiome and shield against blue light damage. Water Whip provides deep hydration through marine algae extract and vitamin E, and Goji Go + Glow is a super mist that helps control excess oil while nourishing the skin with aloe juice and microalgae. All Saint Crewe products are vegan, cruelty-free, and meet the clean beauty standards of major retailers like Ulta, Sephora, and Credo.
Beyond skincare, Saint Crewe embodies a philosophy of confidence-building and community, emphasizing safety, individuality, and transparency. This approach not only addresses the unique skincare needs of Gen Z but also redefines self-care as an engaging and evolving experience. With its innovative formulations and commitment to skin health, Saint Crewe marks a pivotal development in skincare, offering solutions that resonate with a generation eager for both effectiveness and enjoyment in their beauty routines.
