TOMY International has announced its plans to bring a curated selection of authentic Japanese collectibles to North American consumers through its TOMY PLUS direct-to-consumer platform. Starting in March 2025, the company will offer a variety of products from its parent company, TOMY Company, Ltd., including well-known brands like ZOIDS, DIACLONE, and tomica LIMITED VINTAGE. This initiative is aimed at meeting the high demand for authentic Japanese products among fans and collectors in the United States and Canada.
Morgan Weyl, Managing Director of Licensing & Global Development at TOMY International, highlighted the importance of this expansion. The move is designed to make cherished historical brands more accessible to a broader audience, allowing enthusiasts direct access to unique merchandise. The product lineup will include T-SPARK-branded items and TOMY TEC collections, specifically targeting collectors and fans in North America.
By utilizing its TOMY PLUS platform, TOMY International aims to simplify the process for consumers to acquire these specialized collectibles. This strategy not only reflects the company's commitment to expanding its global market presence but also underscores the increasing international appeal of Japanese collectible brands. Through this initiative, TOMY International is bridging cultural markets with targeted retail strategies, further solidifying its position in the collectibles industry.
