TOMY International is gearing up for a significant presence at the 2025 New York City Toy Fair, where it will showcase a broad spectrum of new toys and games designed to captivate children and collectors alike. The company's latest offerings span several categories, emphasizing interactive gameplay and the integration of popular licensed properties to engage a diverse audience.
Among the highlights is the introduction of Dōteki, an innovative battle system aimed at players aged 8 and older. This game stands out for its fully immersive experience, allowing participants to construct dynamic arenas and engage in strategic combat using specialized controllers. For those interested in party games, TOMY is rolling out Human Controller and Spin-fessions, targeting players 14 and up with interactive and confession-based gameplay, respectively. Additional titles such as Xtreme DUNK!, Extreme Silence, and Fill Your Pants promise unique entertainment options across various age ranges.
The expansion of the Club Mocchi-Mocchi plush line with licensed collectibles like Fallout's T-60 Power Armor Helmet and Nuke, alongside a Warhammer Space Marine item, is set to attract adult collectors. Meanwhile, younger audiences will delight in the new Bluey-themed products within the Build-A-Buddy line and the Licensed Toomies Bluey collection, which introduces water play items. The arts and crafts segment is not left behind, with Jixelz Remix incorporating pop culture licenses such as Jaws and Stranger Things to spark creativity among enthusiasts.
Farm toy aficionados have something to look forward to as well, with new John Deere-themed offerings including Mini ERTL replicas and a 12-inch tractor equipped with lights and sounds, designed for children 3 years and older. These launches underscore TOMY International's dedication to innovation and its ability to cater to a wide array of interests and age groups, reinforcing its position as a leader in the toy and game industry.
