The Dairy Alliance has initiated a campaign featuring collegiate basketball stars Zamareya Jones from North Carolina State, Jaxson Robinson from the University of Kentucky, and Zakai Zeigler from the University of Tennessee to underscore the nutritional advantages of dairy milk for athletes and active individuals. This social media-driven effort aims to educate the public on how dairy milk's unique composition, including high-quality protein, natural electrolytes, and essential nutrients, can significantly benefit physical performance and recovery.
With each serving of dairy milk providing 8 grams of protein, it serves as an effective natural supplement for muscle building and repair, offering a wholesome alternative to synthetic options. North Carolina's Commissioner of Agriculture, Steve Troxler, has commended the campaign for its innovative approach to connecting the state's rich basketball culture with its dairy production heritage. Geri Berdak, CEO of The Dairy Alliance, emphasized the campaign's focus on reaching Generation Z through the influence of these athletes, thereby fostering better nutrition choices among young people.
The campaign also highlights dairy milk's superior hydration properties, thanks to its natural electrolytes, which are more effective than water alone. Additionally, it promotes the availability of lactose-free dairy milk options, making the nutritional benefits of milk accessible to individuals with lactose intolerance. By associating with popular collegiate athletes, The Dairy Alliance seeks to position dairy milk not just as a dietary staple but as a performance-enhancing powerhouse for athletes across all levels of competition.
