Kevel, a prominent provider of API-based retail media ad serving technology, has announced the acquisition of Nexta, an automated advertising self-serve platform, marking a significant step in enhancing its retail media capabilities and supporting revenue growth for retailers. This strategic move combines Kevel's on-site ad-serving technology with Nexta's off-site capabilities, creating a unified platform that offers retailers unparalleled flexibility in managing their multi-channel advertising investments.
The integration of Nexta's AI-driven ad management platform into Kevel's Retail Media CloudTM equips retailers with a full-stack solution aimed at optimizing operations, improving ad personalization, and enhancing overall efficiency. With the global retail media market projected to reach nearly $170 billion by 2025, this acquisition is timely, providing retailers with the tools needed to transition into media ownership and capitalize on this burgeoning opportunity.
James Avery, CEO of Kevel, highlighted the acquisition's strategic importance, underscoring the company's dedication to revolutionizing the retail media landscape by enabling retailers to launch custom media programs. Martin Jensen, Founder and Chairman of Nexta, echoed this sentiment, describing the merger as a perfect alignment of complementary strengths between the two organizations.
The newly integrated solution promises to deliver robust tools for retailers, enabling them to leverage first-party data, implement closed-loop attribution, and craft more personalized customer engagement strategies. By offering both pre-built and customizable interfaces, Kevel is set to democratize advanced advertising technology, making it accessible to retailers of all sizes and capabilities.
As the retail media ecosystem continues to evolve, Kevel's acquisition of Nexta positions the company as a leader in technological innovation, empowering retailers to develop sophisticated, data-driven advertising platforms capable of competing with the industry's top players. For more information on Kevel's solutions, visit https://www.kevel.com.
