Splash Beverage Group has entered into a strategic merger with Western Son Vodka, a move that is poised to significantly bolster Splash's financial standing by potentially doubling its peak trailing twelve-month revenue. This merger, structured around an equity exchange, will see Western Son shareholders receiving restricted stock in Splash Beverage Group along with a 10% cash consideration, while Splash takes on certain outstanding debts of Western Son Vodka.
Robert Nistico, CEO of Splash Beverage Group, highlighted the strategic value of this acquisition, pointing out that the equity exchange framework simplifies the path to finalizing the deal. The merger is anticipated to not only augment revenue but also streamline operations and hasten the journey towards profitability for the combined entity.
Western Son Vodka, established in 2011 and headquartered in Pilot Point, Texas, has carved a niche for itself with its premium 10X distilled vodka crafted from 100% American corn. The brand's excellence was recently recognized with the 2024 Newsweek Readers' Choice Award for Best Vodka, underscoring its rising prominence in the national spirits market.
Carlos Guillem, President of Western Son, shared his enthusiasm for the merger, viewing it as a pivotal step that will fortify the brand's infrastructure for future growth and amplify its visibility in the competitive beverage industry. The transaction is expected to conclude within the current quarter, pending the finalization of definitive agreements, regulatory approvals, and a favorable shareholder vote. This merger marks a significant strategic expansion for Splash Beverage Group as it seeks to diversify its portfolio with innovative and acclaimed beverage brands.
