The partnership between Black Radiance and Cross Colours has culminated in the launch of an exclusive makeup collection that pays homage to the vibrant aesthetics of 80s and 90s hip-hop culture. This collaboration is a testament to the enduring influence of these decades on contemporary beauty standards, offering a range of products that blend nostalgia with modern trends. The collection includes the Cross Colours™ Eye Shadow Palette, Mic Drop Mascara, a multi-use Paint Palette, Metallic Liquid Lips, and ombre-effect Lipstick Remix, all designed to celebrate Black beauty in its diverse forms.
K. MacDonald Parris, Vice President of Marketing at Black Radiance, and Cross Colours co-founders TJ Walker and Carl Jones, have highlighted the significance of this collaboration as a celebration of African American heritage and a commitment to empowering the Black community through beauty and fashion. The collection not only appeals to those who lived through the original era but also to younger generations discovering its cultural impact.
Available at major retailers such as CVS, Target, Walgreens, and Walmart, as well as online via Amazon, the collection is designed to be accessible to a wide audience. This accessibility underscores the brands' dedication to celebrating diversity and inclusion in the beauty industry.
The Black Radiance X Cross Colours collection stands as a cultural milestone, bridging the gap between fashion and beauty while honoring the legacy of 90s hip-hop. It serves as a reminder of the power of collaboration in fostering creativity and representation, inviting consumers to partake in a celebration of African American culture and innovation.
