The Big Biscuit, a beloved All-American breakfast and lunch chain, is embracing the holiday spirit with the return of its Gingerbread Pancakes and the debut of a new Cinnamon Cream Cold Brew. These seasonal offerings are designed to capture the essence of holiday flavors, providing customers with a festive dining experience. Chad Offerdahl, President and Co-CEO, highlights the nostalgic appeal of gingerbread and the innovative twist on cold brew coffee as key to their holiday strategy.
Alongside the menu updates, The Big Biscuit is launching the 12 Days of Big Biscuit promotion, starting on National Biscuits & Gravy Day, December 14. This daily giveaway offers customers the chance to win prizes, including the grand prize of free meals for a year, fostering engagement and excitement during the holiday season.
The initiative reflects a broader industry trend of using holiday themes to attract customers, combining traditional comfort food with modern beverage trends. The Big Biscuit's approach not only aims to appeal to a wide audience but also strengthens community ties through various involvement activities. This multi-faceted holiday marketing strategy is poised to enhance customer loyalty and increase foot traffic during a pivotal time for the restaurant industry.
