ROONYX has introduced a white label Buy Now, Pay Later (BNPL) platform designed to revolutionize the e-commerce and retail sectors by offering businesses a tool to increase purchase conversions and transaction values while providing customers with flexible payment options. This innovative solution, developed by the fintech IT company ROONYX, allows customers to pay for purchases in installments, simplifying the buying process and building customer loyalty, especially in today's economy where affordable payment solutions are in high demand.
Vladimir Drogan, CEO of ROONYX, highlighted the significance of the retail and e-commerce industries to their business, noting the BNPL's ability to enhance sales and improve the shopping experience. The platform's standout feature is its adaptability, enabling businesses across various sectors to customize the solution to fit their unique operational needs, either through ROONYX's support or their own resources. This flexibility ensures that companies can implement BNPL solutions that align with their specific requirements, potentially unlocking new revenue opportunities.
The platform's introduction underscores ROONYX's dedication to innovation and supporting client success in the fintech space. Beyond immediate sales growth, the BNPL solution offers the potential to attract a broader customer base by making larger purchases more accessible, possibly altering long-term consumer behavior and expectations in the retail and e-commerce industries.
Additionally, the option for businesses to deploy the BNPL platform on their own servers addresses critical data security and control concerns, providing an added advantage for companies handling sensitive financial information. This feature is particularly relevant in light of stringent data protection regulations, offering businesses peace of mind regarding compliance and security.
As digital marketplaces continue to evolve, technologies like ROONYX's BNPL platform are expected to become integral to the e-commerce and retail landscapes, offering a win-win for businesses and consumers alike. For further details, visit https://www.roonyx.tech.


