Direxion, a leader in leveraged, inverse, and non-traditional ETFs, has named Douglas Yones as its new Chief Executive Officer, marking a significant step in its strategy to bolster its market presence and foster innovation. Yones, with his extensive background in the ETF sector, including his recent role as Head of Exchange Traded Products at the New York Stock Exchange, is poised to lead Direxion into its next phase of growth. His expertise in product development and market operations is expected to enhance Direxion's ability to meet the dynamic needs of investors.
Michael Rafferty, CEO of Rafferty Holdings, highlighted Yones' proven track record in delivering innovative solutions and insights in the capital markets as key to his selection. Yones' previous experience at The Vanguard Group, where he played a pivotal role in ETF development across several countries, further solidifies his qualifications for steering Direxion towards achieving its strategic objectives. His educational credentials and professional designations add to his capability to lead in the complex ETF landscape.
Yones expressed enthusiasm about his new role, acknowledging Direxion's reputation for pioneering ETF solutions. His leadership is anticipated to reinforce Direxion's commitment to offering precise and purpose-built ETF products, catering to investors' needs for risk management and market perspective expression. With the ETF industry witnessing unprecedented growth, Yones' appointment is timely, positioning Direxion to leverage emerging opportunities and sustain its competitive edge.
As of September 30, 2024, Direxion manages approximately $48.5 billion in assets, underscoring its significant role in the ETF market. The company's focus on specialized ETF offerings, under Yones' guidance, is expected to attract further attention from traders and investors seeking innovative investment solutions. For more details on Direxion's ETF products, visit https://www.direxion.com.


