Club Underdog, a subsidiary of North Sixth Group, has announced the appointment of Tom Lyons as its new Global Chief Marketing Officer, marking a strategic step towards revitalizing sports teams with passionate local fan bases and improving fan experiences. Lyons, with over twenty years of leadership experience from agency roles with brands like Chipotle and New Balance, is set to leverage his expertise in digital strategies and social media to elevate Club Underdog's teams' brands and attract sponsors.
Lyons plans to focus on authentic content marketing opportunities within sports, highlighting athletes' unique stories to engage fans more deeply. His approach aims to make the fan experience unforgettable, especially in competitive markets such as New York. Club Underdog's strategy involves investing in overlooked teams with strong local followings, enhancing stadium experiences with better food options and accessibility to foster community connections and ensure long-term success.
Daniel Hall, CEO of Club Underdog, praised Lyons' appointment, noting his innovative marketing approach aligns with the organization's mission to create dynamic opportunities for teams, athletes, and fans. Lyons' role is crucial as Club Underdog and North Sixth Group experience significant growth, with a portfolio including Brooklyn Football Club and historic European clubs like Campobasso FC.
Club Underdog's achievements, such as Campobasso FC's rapid ascent to Serie C and the launch of Brooklyn FC, underscore its impact in the sports industry. Lyons' marketing leadership is expected to further this growth, enhancing team branding and fan experiences globally. For more information, visit https://www.n6clubunderdog.com.
