HELLA, a renowned German lighting specialist, is poised to make a significant mark at SEMA 2024, celebrating 125 years of pioneering advancements in performance and off-road lighting technology. The company's exhibition in Central Hall booth #23335 will highlight its latest innovations, including the HELLA Blade LED lights, Black Magic light bars, X-Treme LED cube lights, and the new HELLA Lift Kits, demonstrating its unwavering commitment to excellence in the automotive sector.
With a history dating back to 1899, HELLA has grown into one of the most esteemed automotive accessories suppliers worldwide. Its expansion into North America over four decades ago has seen the brand diversify its offerings beyond lighting to include brakes, sensors, and engine management systems, consistently elevating standards for safety, visibility, and performance.
A highlight of HELLA's participation at SEMA 2024 is its collaboration with Jimco Racing, which is also celebrating a milestone, its 50th anniversary. Together, they will unveil the newly developed 1-2/1600 Class Buggy, outfitted with HELLA's cutting-edge lighting solutions. This partnership exemplifies the perfect blend of HELLA's lighting expertise and Jimco's off-road racing excellence.
Further showcasing HELLA's product efficacy, a Spec Trophy Truck will be displayed outside Central Hall, and the Rotek Racing Porsche 718 Cayman GT4 RS Clubsport, a champion in the 2024 SRO Pirelli GT4 series utilizing HELLA lighting, will be featured. Rob Tinson, Vice President of Sales and Marketing for HELLA, shared, "HELLA has always been about more than just lighting; it's about telling a story. When you equip your vehicle with HELLA, you elevate your ride to a true expression of adventure, precision, quality and individuality."
The collaboration with Jimco Racing introduces the all-new 1-2/1600 Desert Buggy, designed to make off-road racing more accessible. This vehicle is equipped with HELLA's latest lighting technology, including the Black Magic Tough Double Row Curved light bar and HELLA Blade lights, showcasing the practical application and superior performance of HELLA's products in challenging environments.
HELLA's presence at SEMA 2024 not only commemorates its storied past but also highlights its continuous innovation and adaptation to the automotive industry's evolving demands. Through its partnerships with racing teams and vehicle manufacturers, HELLA demonstrates the real-world benefits and exceptional performance of its products. As the company celebrates its 125th anniversary, its dedication to innovation and quality remains as strong as ever, promising future contributions to automotive lighting and technology.
Attendees at SEMA 2024 will have the unique opportunity to experience the legacy and future of HELLA's lighting expertise firsthand, as the company presents its products alongside some of the most remarkable vehicles in motorsports and off-road racing. This event not only underscores HELLA's achievements but also sets the stage for its ongoing impact on the automotive industry.
