MyBundle has announced a new Black Friday program designed to change the way holiday shoppers discover and access streaming TV deals. This initiative utilizes MyBundle's network of over 270 broadband providers, reaching more than 13.5 million internet customers, to give streaming services a platform for their Black Friday promotions. The program features a dedicated page at mybundle.tv/pages/black-friday, where all Black Friday streaming deals will be listed and instantly shared across their broadband partner network.
Additionally, MyBundle is providing its partners with marketing tools such as customer emails and co-branded websites to promote their own Black Friday streaming TV offers. This approach not only aids broadband providers in attracting and retaining subscribers but also offers streaming services access to a broad audience. Consumers can expect to find great deals on streaming services, often enhanced with additional subsidies, from trusted providers.
Jason Cohen, Co-Founder and CEO of MyBundle, highlighted the program's timing and potential impact, noting its ability to boost broadband revenue while introducing streaming services to new customers. This Black Friday initiative is part of MyBundle's effort to make the streaming television market more accessible. The company provides free tools like the Find My Bundle recommendation engine and a mobile app for managing watchlists and finding content. For sports fans, MyBundle offers an NFL schedule feature, detailing streaming options for every game.
This program marks a pivotal moment in the streaming TV industry, offering a new way for consumers to explore streaming services during the holiday shopping season. By connecting broadband providers, streaming services, and consumers, MyBundle is enhancing the digital entertainment experience. As the streaming market expands, such initiatives could become essential for helping consumers navigate their options and for services to attract subscribers during key sales periods.
