DoJiggy, a leader in the fundraising software industry, has embarked on a significant rebranding effort, integrating the GolfRegistrations platform into its DoJiggy Golf line. This move reflects the company's dedication to innovation and meeting the evolving needs of its nonprofit clients. Originally founded in 2003 in Boulder, Colorado, GolfRegistrations was a pioneer in online event registration for golf tournaments. Over the years, it expanded its services to include peer-to-peer and auction software, with DoJiggy emerging in 2006 to support a broader range of fundraising campaigns.
The retirement of the original GolfRegistrations platform and its integration into DoJiggy's free fundraising platform signifies a consolidation of services under one brand. This strategic decision aims to enhance DoJiggy's leadership in the market by offering a unified solution for nonprofits and schools. Lisa Bennett, Sales and Marketing Director at DoJiggy, highlighted the expanded scope of their clients' activities, noting the introduction of innovative features like text-to-donate functionality, digital wallet support, QR codes, and custom URLs to boost customer success.
The rebranding initiative introduces an upgraded platform equipped with advanced fundraising tools, including the new text-to-donate feature. Bennett expressed excitement about the company's direction, emphasizing the shift to a free platform that aligns with their vision to provide top-tier fundraising solutions. This transformation is a testament to DoJiggy's commitment to innovation and customer experience, offering a comprehensive suite of tools for various fundraising activities.
For nonprofits and schools, this development means access to a more integrated and user-friendly fundraising solution. The consolidation under the DoJiggy brand allows organizations to utilize a wider range of tools within a single platform, potentially enhancing their fundraising efforts. The transition to a free platform model could democratize access to advanced fundraising software, benefiting smaller organizations that previously faced financial barriers.
DoJiggy's rebranding and platform enhancements are timely, addressing the digital evolution of the fundraising sector. Features like text-to-donate and digital wallet support cater to current technological trends and donor preferences, enabling organizations to connect with supporters more effectively. This strategic initiative not only strengthens DoJiggy's market position but also raises the bar for the fundraising software industry, offering nonprofits and schools the tools they need to succeed in an increasingly digital world.
