Image Protect, Inc. (OTC:IMTL) has recently highlighted the success of its subsidiary, 2CentTexts.com, through a 60-day case study conducted with Steam Pro of Denver, CO, a prominent player in the carpet cleaning industry. The study revealed an impressive 10x return on investment (ROI) for advertising expenditures on text marketing campaigns, underscoring the efficacy of SMS and MMS services in driving business growth.
The case study engaged Steam Pro's extensive database of over 27,000 customers, offering them discounts and special deals. Steve Hursh, the owner of Steam Pro of Denver, praised the outcomes, noting the unparalleled ROI and the immediacy of the results. Hursh's endorsement of the 2CentTexts.com service, with plans for monthly utilization and recommendations to other service businesses, speaks volumes about the platform's value proposition.
Frank Casella, the incoming CEO of Image Protect, shared the company's vision to tap into the lucrative $6.9 billion carpet cleaning market and beyond. With ambitions to capture a modest 1-3% of the potential market share in the coming years, Casella is optimistic about surpassing the initial annual revenue target of $100 million. The 2CentTexts.com platform, known for its affordability and flexibility, charges a mere 2 cents per text without any start-up fees, minimums, or contracts, making it an attractive option for businesses aiming to bolster their marketing efforts.
Looking ahead, Image Protect, Inc. is set to broaden its marketing strategies for 2CentTexts.com, exploring avenues such as streaming TV, direct mail, social media, and strategic franchise partnerships. This expansion is expected to accelerate client onboarding and necessitate additional staffing to support the growing demand.
The remarkable success of the 2CentTexts.com case study with Steam Pro of Denver illustrates the transformative potential of text marketing services in enhancing business profitability. As companies increasingly seek efficient and cost-effective methods to engage their customer base, platforms like 2CentTexts.com are poised to become integral components of comprehensive marketing strategies across diverse sectors.
Image Protect, Inc. remains dedicated to pioneering advancements in online reputation management and text marketing services. By offering scalable solutions tailored to businesses of all sizes, the company is carving a niche for itself in the dynamic realm of digital marketing and customer engagement. The findings from this case study serve as a testament to the viability of text marketing services in achieving substantial ROI and fostering lasting customer relationships, positioning early adopters for a competitive edge in their industries.
