The launch of 'Take No L's', a streetwear collection by former USC football player and current student L Simpson, at Shiekh in USC Village on September 26, underscores the evolving opportunities for student-athletes beyond their sports careers. This event not only marks a personal milestone for Simpson but also reflects the broader shift towards student-athletes leveraging their personal brands for entrepreneurial success.
Originating as a middle school project, 'Take No L's' has grown into a brand synonymous with perseverance, a quality Simpson demonstrated during his high school basketball career at Sierra Canyon High School and his time with USC's football program. The brand's ethos, centered around the idea of 'no losses, just lessons,' resonates with a wide audience, including Simpson's teammates and coaches, who have shown their support by wearing the brand.
The collection, featuring premium streetwear items such as hoodies, cropped sweatshirts, t-shirts, sweatpants, and hats, is priced between $90 and $200, targeting the upscale streetwear market. The choice of Shiekh for the launch, a store Simpson frequented as a child, adds a personal touch to the event, symbolizing a full-circle moment for the young entrepreneur.
USC head coach Lincoln Riley's endorsement of Simpson's venture highlights the supportive environment for student-athletes pursuing their passions outside of sports. Riley's comments, along with the anticipated presence of celebrities and influencers at the launch event, underscore the brand's potential to make a significant impact in the fashion industry and beyond.
With a combined social media reach of over 100 million followers among Simpson's influencer network, 'Take No L's' is poised for widespread recognition. This launch not only represents a personal achievement for Simpson but also serves as a testament to the changing dynamics of collegiate athletics, where student-athletes are increasingly exploring and succeeding in entrepreneurial endeavors.
For more details on the 'Take No L's' brand, visit https://takenolsstore.com. Simpson's journey from student-athlete to fashion entrepreneur exemplifies the potential for student-athletes to build meaningful careers outside their sport, inspiring others to follow in his footsteps.
