Comcast is making a significant impact at the 49th annual ClovisFest & Hot Air Balloon Fun Fly in Clovis, California, by introducing its Xfinity Rewards branded hot air balloon. This event, scheduled for September 28-29, 2024, marks the balloon's California debut, showcasing Comcast's innovative approach to customer engagement and community support.
The Xfinity Rewards hot air balloon is not just a visual attraction but a symbol of Comcast's dedication to enhancing customer experiences and its commitment to digital equity through Project UP, a $1 billion initiative. Justin Minniti, Area Vice President at Comcast in California, highlighted the importance of their participation, emphasizing the opportunity to connect with the community in a meaningful way beyond the balloon's appeal.
The Clovis Chamber of Commerce has expressed enthusiasm for Comcast's involvement, with Greg Newman, President and CEO, noting the event's significance for local businesses and its tradition among Central Valley families. The Xfinity Rewards program, promoted by the balloon, offers customers exclusive benefits and discounts, with festival attendees having the chance to sign up and learn about its tiered membership system.
Standing 85 feet tall, the Lindstrand Balloon is a feat of engineering, featuring eight three-dimensional hearts and constructed from over 1,234 pieces of material. Comcast's presence at ClovisFest underscores its strategy of merging technological innovation with community engagement, promoting its rewards program, and demonstrating its role in advancing digital equity.
For those interested in the Xfinity Rewards program, more information is available at https://xfinity.com/rewards or through the Xfinity App. The addition of the Xfinity Rewards hot air balloon to ClovisFest 2024 represents a unique blend of tradition and innovation, offering festival-goers a memorable experience while highlighting Comcast's commitment to community and technological advancement.
