The strategic partnership between Kevel, an API-first ad serving company, and Placements.io, a leading revenue management platform, is set to transform the retail media landscape by addressing the pressing challenges of ad inventory management and scalability. This collaboration merges Kevel's Retail Media Cloud™ with Placements.io's revenue management system, offering retailers and ecommerce brands a comprehensive solution to monetize and scale their ad inventory in-house.
James Avery, CEO of Kevel, highlighted the synergy between the two companies, stating their shared vision to enhance the digital advertising ecosystem. The partnership enables the creation of fully-customized ad platforms, seamless technology integration, and scalable solutions that defy the constraints of traditional ad tech, thereby improving ROI for retailers.
Edwin Fu, Founder and CEO of Placements.io, emphasized the partnership's potential to unlock new revenue streams for retailers by combining Kevel's API infrastructure with Placements.io's order and billing management capabilities. This unified approach not only streamlines ad operations but also ensures data consistency across sales and finance, showcasing the true value of advertising in the retail sector.
As retail media continues to grow, the Kevel and Placements.io partnership stands as a testament to the power of collaboration in overcoming industry challenges. By offering a privacy-first, revenue-generating platform, the duo is setting new standards for in-house ad management, enabling retailers to navigate the complexities of the digital marketplace with greater efficiency and effectiveness.
For further details on how this partnership is shaping the future of retail media, visit https://Kevel.com and https://Placements.io.
