A recent survey conducted by The Harris Poll on behalf of fintech company TiiCKER highlights the significant impact shareholder perks have on investor behavior. With 78% of retail investors more inclined to purchase stock from companies offering such perks, the findings suggest a transformative potential for investor relations strategies. Despite this, only 35% of investors are aware of publicly traded companies that provide these benefits, indicating a substantial awareness gap.
The survey further reveals that shareholder perks could encourage longer-term investment strategies, with 40% of investors willing to hold shares longer to qualify for perks. Nearly half of the respondents would extend their holding period if perks improved over time, aligning with findings by FCLT Global that long-term shareholder bases contribute to higher returns on invested capital and greater investment in value-creating activities like R&D.
Proxy voting participation, a key indicator of investor engagement, could also see a boost from shareholder perks, with 76% of investors more likely to vote if they received perks. This not only aids companies in gathering investor feedback more efficiently but also empowers investors in company decision-making processes.
Moreover, 73% of investors reported that receiving perks would increase their confidence in a company's management, suggesting perks can strengthen investor trust and relationships. The potential of shareholder perks extends to non-investors as well, with half indicating they would be likely to invest in a beloved brand if perks were offered.
TiiCKER's platform offers tailored shareholder perk programs for companies of all sizes, from Fortune 500 to microcap entities like Kolibri Global Energy, Inc (NASDAQ: KGEI), aiming to enhance brand loyalty and shareholder value. As retail investor numbers grow, the strategic implementation of shareholder perks could redefine investor relations, offering mutual benefits for companies and their shareholders.
