Surcheros, a Tex-Mex inspired restaurant chain celebrated for its bold flavors and Southern hospitality, has achieved national recognition as one of the fastest growing emerging chains. This distinction was awarded as the brand secured a position on Nation's Restaurant News' 100 Under 100 list, an honor that acknowledges restaurant brands with fewer than 100 units that have shown the highest percentage of unit growth from 2023 to 2024. Surcheros reported a remarkable 34.6% year-over-year unit growth, culminating in 35 locations across six states by the end of the year.
The brand's impressive expansion is credited to its unwavering commitment to franchisee support, operational innovation, and enhancements focused on guest satisfaction. Beyond geographical growth, Surcheros has deepened its community engagements and introduced a revamped mobile app, aimed at improving the customer experience. These initiatives have garnered additional accolades, including a spot on Fast Casual's 2025 Top 100 Movers & Shakers list, reinforcing its emerging prominence in the fast-casual dining industry.
Luke Christian, Founder and CEO of Surcheros, attributes the brand's success to its core values of community and connection. With six new locations already opened in 2025 and plans for a total of 12 new units by year's end, including a second outlet in Tennessee, Surcheros is on a clear path for sustained growth. Jake Philpotts, Vice President of Business Development & Franchise Relations, highlights the synergy and shared vision among the team and franchisees as pivotal to the brand's accomplishments.
The recognition from Nation's Restaurant News and Fast Casual not only elevates Surcheros' national profile but also underscores its potential for future expansion and success. Grounded in a philosophy of bold flavors and genuine service, Surcheros is well-positioned to maintain its momentum as a standout in the fast-casual dining sector. For more details on Surcheros and its franchise opportunities, visit https://www.surcheros.com/franchising.
