Activate Games Inc. has announced the opening of its new Cambridge, Ontario location on July 14, 2024, marking its fifth venue in Ontario and reinforcing its status as a rapidly growing entertainment concept globally. This expansion is part of Activate's broader strategy to merge physical activity with gaming, offering a unique experience that attracts a diverse audience. The Cambridge site is especially meaningful for co-founders Adam and Megan Schmidt, as it signifies a homecoming to where their entrepreneurial journey began.
The new Cambridge location features 11,258 square feet of gaming space with 11 distinct game rooms, each designed for sessions lasting 1-3 minutes, culminating in a 75-minute immersive experience. Situated at 42 Pinebush Rd, the venue is easily accessible and caters to individuals aged 4 and older, with flexible operating hours to suit various schedules. Guests are advised to wear activewear and complete a waiver beforehand for a smoother visit.
Activate Games' innovative approach addresses the increasing demand for interactive and physically engaging entertainment options, potentially influencing public health by promoting more active lifestyles among gamers. This expansion not only enhances Activate's footprint but also contributes to local economies by creating jobs and inspiring innovation in the entertainment sector. The company's growth reflects a shift towards more dynamic forms of leisure, challenging traditional gaming and entertainment industries to evolve.
For more details on the Cambridge grand opening or to explore the Activate experience, interested parties can visit the Activate Cambridge website. Activate Games continues to lead the charge in transforming entertainment, proving that gaming and physical activity can coexist to create a new category of leisure that appeals to a broad audience.
