Reflection Analytics, a leader in ESG investment evaluation, has seen its Reflect software platform honored in the WealthTech100, a prestigious ranking of the world's most innovative technology providers in the wealth management sector. This accolade underscores Reflect's unique position as the first platform dedicated to investor-focused ESG analysis, serving a broad spectrum of financial professionals and institutions. The recognition by FinTech Global's WealthTech100 list, which evaluates companies based on their ability to tackle key challenges in wealth management, comes as a testament to Reflect's rapid industry impact and its compliance with the SEC's expanded 'Names Rule'.
The 'Names Rule', recently extended to include ESG terms, mandates that funds using ESG terminology must ensure at least 80% of their holdings align with the terms' plain English meanings. Reflect emerges as a critical tool in this regulatory landscape, offering a comprehensive rating system that evaluates companies across 250 data points in 18 ESG sub-themes. Jason Britton, CEO of Reflection Analytics, highlights Reflect's role as a 'lie detector' for investors and fund managers, ensuring adherence to truth-in-advertising standards. With asset managers facing a 24-month deadline to comply with the expanded rule, Reflect's portfolio management tool provides an essential solution for continuous compliance, mitigating the risk of regulatory penalties.
Beyond regulatory compliance, Reflect supports values-based investing by enabling users to assess portfolios against their ESG priorities and identify companies that may conflict with their values. The platform's real-time, percentage-match score offers a nuanced view of investment alignment across various ESG themes, facilitating informed decision-making. As the only 'Names Rule'-compliant software in the market, Reflect's inclusion in the WealthTech100 not only validates its innovative approach but also signals the growing importance of ESG considerations in investment strategies. For more information on the WealthTech100 and the companies featured, visit https://www.fintech.global.


