Sales and presales teams are navigating a landscape where buyers come armed with extensive product knowledge, setting higher expectations for personalized and insightful interactions. Despite this shift, the existing sales technology stack has not kept pace, leaving a significant gap in support for these evolving demands. SiftHub, an innovative AI platform designed for sales and presales teams, has recently secured $5.5 million in seed funding to bridge this gap. The funding round was led by Matrix Partners India and Blume Ventures, with contributions from Neon Fund and several notable executives and founders from leading tech companies.
SiftHub's platform is setting a new standard for how sales teams access and utilize company knowledge. By integrating seamlessly with workplace applications such as CRM systems, content repositories, and knowledge bases, SiftHub consolidates all enterprise knowledge into a single, easily navigable hub. This integration, coupled with the platform's unified semantic search functionality, ensures that sales professionals can quickly find accurate, up-to-date information without the inefficiency of switching between multiple applications.
The challenge of memorizing complex product details and sourcing accurate information from disparate platforms like Slack, Gmail, and HubSpot is a pain point Manisha Raisinghani, Founder of SiftHub, identified through extensive research. With sales teams spending only 30% of their time actually selling, the need for a solution like SiftHub is clear. The platform leverages RAG technology and fine-tuned LLMs trained on industry-specific knowledge to generate personalized responses, ensuring accuracy and eliminating the risk of misinformation.
Beyond information retrieval, SiftHub enhances team collaboration and efficiency through project management and workflow automation features. These capabilities are particularly valuable for completing infosec questionnaires, vendor assessment forms, RFPs, and RFIs, allowing sales teams to dedicate more time to their core responsibility: selling. With its focus on security, privacy, and access control, SiftHub is redefining trust in AI for sales processes, promising a future where sales teams can operate with unprecedented efficiency and confidence.
