Moonpig, a leading U.K. online personalized greeting card and gift company, is making waves in the $19+ billion U.S. greeting card industry with its latest innovation: gift card integration. This new feature allows customers to include gift cards from renowned partners such as Cheesecake Factory, Sephora, and Macy's directly inside their greeting cards during the creation process. Alexander Toft, General Manager, International at Moonpig, highlighted the timing of this launch, noting its relevance as Mother's Day approaches in the U.S., emphasizing Moonpig's commitment to reinventing card giving by adding fun and excitement to the experience.
Since its establishment in 2000, Moonpig has been at the forefront of the greeting card industry in the U.K., known for its innovative and personalized approach. The company's easy-to-use online platform and app leverage technology to offer a wide range of customizable features, including photos, messages, and designs, making every card unique. This expansion into the U.S. market comes at a time when personalized greeting cards are increasingly popular, particularly among Millennials seeking meaningful ways to connect with loved ones.
Moonpig's introduction of gift card add-ons not only enhances the personalization of greeting cards but also simplifies the gift-giving process. With options from brands like Barnes & Noble, Build-a-Bear, and Roblox, customers can now combine a heartfelt message with a practical gift, all in one. To celebrate this launch, Moonpig is offering new customers a free standard card with the code USLAUNCH at checkout through April 14, 2024, making it easier than ever to send personalized greetings and gifts.
