PrivateAuto, a leading transactional marketplace for private-party vehicle sales, has announced a strategic partnership with CarLife, a technology platform specializing in on-demand automotive photography and videography. This collaboration is set to revolutionize the way private sellers present their vehicles online by offering easy access to professional photography services directly through the PrivateAuto platform.
The significance of this partnership lies in the proven impact of high-quality imagery on vehicle sales. Research indicates that listings featuring professional photos can sell up to 20% faster than those without. Brad Parker, Co-Founder and CEO of PrivateAuto, highlighted the critical role of first impressions in the private-party market. 'Partnering with CarLife ensures our sellers can make the best first impression possible, aligning with our mission to simplify the private sale process,' Parker stated.
Through the PrivateAuto app, sellers can now seamlessly order photography services. CarLife will arrange for professional photographers to capture the vehicle at a time and place convenient for the seller. The resulting photos and videos are then automatically uploaded to the seller's PrivateAuto listing and made available for their personal use. Matt Laux, Founder and President of CarLife, shared his excitement about the partnership, noting, 'Our integration with PrivateAuto empowers sellers to effortlessly elevate their listings with stunning visuals, making their vehicles more appealing to potential buyers.'
This partnership not only enhances the visual appeal of vehicle listings but also streamlines the selling process, offering sellers a competitive edge in the marketplace. By integrating CarLife's services, PrivateAuto is providing its users with a powerful tool to showcase their vehicles effectively, promising a smoother transaction experience for both buyers and sellers. Access to the CarLife integration is available through the Services Hub within the PrivateAuto app or during the vehicle listing process, marking a significant step forward in the evolution of private-party vehicle sales.
