Graze Craze®, recognized as the world's leading charcuterie franchise, has marked 2023 as a year of significant achievements, with the opening of 35 new locations across eight new U.S. states and the launch of international operations in Australia and France. Cory Hibbard, President of Graze Craze, highlighted the year's accomplishments as foundational for the brand's future growth and success, attributing much of this achievement to the franchise owners and their commitment to curated convenience.
The brand's success was not limited to physical expansion. Graze Craze also reported its 10th consecutive quarter of positive growth in Q4, a trend that has continued into 2024 with a 38% increase in comp sales for existing stores compared to the previous year. This financial performance underscores the brand's strong market position and consumer demand.
Menu innovation played a key role in driving sales, with the introduction of the Brunch Board and limited-time offerings like the Holiday Board, which significantly contributed to December's systemwide sales. Ray Titus, CEO of United Franchise Group™, emphasized the brand's growing popularity and its plans to exceed 100 locations by the end of 2024, further solidifying its market presence. For more details, visit https://www.grazecraze.com.
