Surcheros, a Tex-Mex restaurant chain, is marking National Queso Day on September 20 by providing free queso to rewards members who purchase any full-size entrée at participating locations. This promotion acknowledges the significant role queso plays in the dining experience and customer satisfaction at Surcheros.
Luke Christian, Founder and CEO of Surcheros, stated that queso represents a fundamental aspect of the brand's identity, with many guests specifically returning for this menu favorite. The National Queso Day celebration serves as both appreciation for loyal customers and an opportunity for new guests to discover what distinguishes Surcheros from other dining options.
Rewards members can pair their complimentary regular queso with various freshly prepared entrées including grilled burritos, bowls, tacos, quesadillas, nachos, or salads. All meals are custom-made to order featuring premium proteins such as grilled chicken, ground beef, carnitas, or steak available for an additional charge, complemented by fresh toppings and signature sauces.
The free rewards program, accessible through the Surcheros app available on both App Store and Google Play platforms, allows members to accumulate points with each purchase that can be redeemed during future visits. This loyalty program enhances customer engagement while providing tangible benefits to frequent patrons, strengthening the chain's competitive position in the market.
Founded in 2007, Surcheros has established itself throughout the southeastern United States with a growth trajectory that has earned industry recognition. The chain recently appeared on both Fast Casual's Top 100 Movers & Shakers list and Nation's Restaurant News' 100 Under 100 ranking, demonstrating its expanding presence and operational excellence in the competitive restaurant sector. The National Queso Day promotion represents a strategic marketing initiative that leverages customer preferences to drive traffic and reinforce brand loyalty.
