ONAR Holding Corporation has appointed JUICE Co-Founder Troy Osinoff as Chief Growth Officer following the company's recent acquisition of JUICE through its subsidiary Storia. The appointment signals ONAR's strategic focus on accelerating growth across its marketing technology platform and agency network. Osinoff brings significant expertise in scaling digital marketing operations, having previously led customer acquisition at BuzzFeed and grown JUICE to rank #105 on the Inc. 5000 list.
His appointment represents a key integration move following ONAR's acquisition of JUICE, which brings with it an impressive roster of brand clients including L'Oréal, Barstool Sports, Paris Hilton, Ramp, CBDistillery, and Diesel. As Chief Growth Officer, Osinoff will be responsible for driving ONAR's platform-wide growth strategy by expanding enterprise client acquisition, deepening strategic partnerships, advancing new technology development, and leveraging JUICE's existing brand relationships.
He will also focus on strengthening channel relationships with major platforms including Meta, Google, TikTok, Shopify, and Klaviyo. The appointment comes as ONAR continues to build its position as a leading marketing technology company and network of specialized marketing agencies. The company's mission centers on delivering measurable growth through an integrated, AI-driven approach to marketing services.
ONAR's agency network includes specialized performance and healthcare marketing solutions, supported by ONAR Labs—a technology incubator focused on deepening the company's AI capabilities. ONAR works primarily with mid-market and growth-stage companies and is actively pursuing agency acquisitions to expand its platform. The company maintains its newsroom at https://ibn.fm/ONAR where investors can access the latest updates and announcements.
The strategic appointment of Osinoff demonstrates ONAR's commitment to leveraging acquired talent and resources to drive accelerated growth across its expanding marketing technology ecosystem. This move positions ONAR to capitalize on the synergies between its existing operations and the newly acquired JUICE capabilities, creating a more comprehensive marketing technology offering for clients across various industries.
