Southern California's Wine Country, traditionally celebrated for its vineyards and scenery, is now drawing business leaders who seek both professional opportunity and improved lifestyle. Executives are increasingly choosing this region over congested urban centers, finding it offers economic vitality alongside a relaxed, family-friendly environment. The area's proximity to Los Angeles provides access to major markets without the associated high costs. Companies that relocate benefit from lower living expenses, reduced commute times, and amenities that support employee well-being and retention.
KTM, which recently established its North American Headquarters in Southwest Riverside, cited the local skilled workforce and ideal conditions for its operations. The weather is ideal for year-round riding and the proximation to multiple tracks is vital to our business activities, said Robin Grangruth with KTM, adding that Riverside County was instrumental in their facility construction. The Southern California Wine Country Economic Development Coalition (EDC) has been pivotal in facilitating these corporate moves. By fostering strategic partnerships and offering tailored resources, the EDC helps businesses land and expand in the region. More information on their efforts can be found at https://www.socalwinecountryedc.org.
Beyond lifestyle advantages, the area is recognized for its collaborative business climate. Local governments, industry groups, and educational institutions work together to attract diverse sectors, including advanced manufacturing, life sciences, professional services, and tech startups. The EDC advocates for business-friendly policies to ensure sustainable growth. Our success comes from collaboration, said Connie Stopher, Executive Director of the SoCal Wine Country EDC. Public and private partners here don’t compete — they collaborate. That spirit is what makes SoCal Wine Country a model for regional growth.
Municipalities like Menifee are also implementing initiatives to support innovation and sustainable development. Acting Mayor Bob Karwin emphasized the region's appeal for families and businesses alike, noting that a high quality of life attracts a talented workforce committed to local economic expansion. As executives prioritize locations that balance professional and personal goals, SoCal Wine Country is redefining success by merging prosperity with the Southern California lifestyle, driven by the EDC's focus on economic vitality and community enhancement.
