A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a global leader in smart retail technology, has announced the appointments of Kirk Morrison as Head of Sales – Americas and Rodolphe d’Avezac as Head of Sales – Europe. These strategic hires strengthen the company’s international commercial strategy as it scales its Smart Cart platform globally. Each executive brings more than two decades of experience across retail, SaaS, and AI-powered technology markets, positioning Cust2Mate to accelerate adoption and expand retail and consumer packaged goods (CPG) partnerships.
The appointments come ahead of the company’s planned presence at NRF 2026, a major retail industry event. Morrison and d’Avezac will lead regional sales organizations focused on accelerating the adoption of Cust2Mate’s connected-store and retail media monetization strategy. The company’s flagship smart cart solutions are designed to transform brick-and-mortar retail by bridging online and in-store shopping through interactive technology. These AI-driven carts personalize the in-store journey, enabling seamless in-cart scanning and payment, which allows shoppers to bypass traditional checkout lines.
For retailers, the technology offers real-time customized offers and product recommendations to customers, enhancing satisfaction and loyalty while streamlining operations through data-driven insights. The carts feature multiple layers of security to ensure accurate recognition and transaction integrity. A modular, all-in-one detachable panel system allows legacy shopping cart fleets to be upgraded into intelligent platforms. The latest news and updates relating to AZ are available in the company’s newsroom at https://ibn.fm/AZ.
This expansion of global sales leadership underscores Cust2Mate’s commitment to scaling its innovative solutions internationally. By appointing seasoned executives with deep expertise in retail and technology, the company aims to drive broader market penetration and support retailers in optimizing merchandising and customer engagement. The move highlights the growing importance of smart retail technologies in enhancing operational efficiency and consumer experiences in physical stores.
