John Paul DeJoria, co-founder of Patrón Spirits and John Paul Mitchell Systems, has joined biotechnology company PhytoTeq as an advisor and investor, aligning with his mission to support sustainable innovations that benefit both humanity and the planet. DeJoria emphasized that true success involves giving back to people, the planet, and future generations, describing PhytoTeq as a revolutionary example of technology and nature collaborating for positive impact.
PhytoTeq specializes in plant-based cell culture technology that creates clean, functional ingredients with a lower glycemic index than high-fructose corn syrup and cane sugar. These ingredients offer a cleaner label and healthier alternative for beverages, confections, and everyday foods. The company's platform uses dramatically less water and land while reducing carbon emissions, presenting a new model for global food systems that can feed more people with fewer resources and help mitigate the environmental damage caused by industrial agriculture.
At a time when consumer demand is shifting toward healthier, transparent, and sustainable nutrition, PhytoTeq's technology provides a solution that is not only better for people and the environment but also more stable, scalable, cost-efficient, and secure than traditional sugar production. This ensures a reliable supply of cleaner ingredients as global food systems evolve. DeJoria noted that PhytoTeq's work represents a revolution in how society approaches nourishment and sustainability, focusing on creating abundance without depletion and developing solutions that serve both human health and ecological balance.
As a member of PhytoTeq's Advisory Board, DeJoria will contribute his visionary leadership and entrepreneurial experience to accelerate the company's global growth and impact. This collaboration reflects his ongoing commitment to 'doing well by doing good' and advances his mission to leave the world in a better condition. PhytoTeq's proprietary process produces natural agave-based sugars that require up to 98% less water and generate a fraction of the carbon footprint of conventional sugar, aligning with broader goals of health, sustainability, and scalability in food production. More information about the company's innovations can be found at https://www.phyto-teq.com.
