A2Z Cust2Mate Solutions Corp. announced the launch of a dedicated Retail Media Division, marking a strategic expansion of the company's smart retail technology platform into in-store media and data-driven monetization. The new division is supported by expanded development, analytics, sales, and product teams and strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations. As retail media emerges as one of the fastest-growing segments in global advertising, driven by demand for first-party data and closed-loop measurement, A2Z Cust2Mate is positioning its Smart Cart platform to extend retail media beyond ecommerce and into physical stores. This move enables personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners.
The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.
The strategic importance of this announcement lies in addressing the growing demand for first-party data solutions in retail advertising. By extending retail media networks into physical stores, A2Z Cust2Mate enables brands to reach consumers at the critical point of purchase decision with highly targeted messaging. This creates measurable advertising opportunities where brands have traditionally struggled to demonstrate direct return on investment. For retailers, the platform offers a new monetization channel that leverages existing store infrastructure without requiring significant additional investment. The data collected through smart cart interactions provides valuable insights into shopping behavior, enabling both retailers and brands to optimize product placement, promotions, and inventory management.
The implications of this expansion are significant for the retail industry's evolution. As consumers increasingly expect personalized experiences across all shopping channels, solutions that bridge digital and physical retail environments become essential for competitive differentiation. The ability to deliver relevant advertising at the point of decision represents a fundamental shift in how brands can influence in-store purchases. This development also addresses the growing importance of first-party data as privacy regulations and platform changes limit third-party tracking capabilities. Retailers implementing such technology gain valuable data assets while maintaining consumer trust through transparent, value-added interactions. The full press release can be viewed at https://ibn.fm/Wn9rS. More information about TechMediaWire, the specialized communications platform that distributed this announcement, is available at https://www.TechMediaWire.com.
