The 52nd HKTDC Hong Kong Toys & Games Fair, 17th HKTDC Hong Kong Baby Products Fair, and 24th Hong Kong International Stationery & School Supplies Fair concluded at the Hong Kong Convention and Exhibition Centre, attracting approximately 82,000 buyers from 121 countries and regions. The four-day physical fairs, organized by the Hong Kong Trade Development Council (HKTDC) and jointly with Messe Frankfurt (HK) Ltd for the stationery fair, fostered cross-regional trade and cooperation through a hybrid EXHIBITION+ model that includes online access via the Click2Match smart business matching platform until January 22.
The newly launched 'Pop & Play' pavilion at the Toys & Games Fair proved particularly significant, attracting around 10,000 public visitors while serving as a bridge between local toy brands and global buyers. This initiative helped unleash commercial potential for intellectual properties (IPs) by enabling direct engagement between brands and fans. Jenny Koo, HKTDC Deputy Executive Director, noted that the pavilion showcased 150 trendy IPs alongside fair premieres and limited-edition collectibles, amplifying IP value through cultural integration and brand collaborations.
Cross-industry opportunities emerged as a key outcome, with Hong Kong exhibitor Matrix Promotion reporting approximately 50 local business contacts extending beyond traditional toy buyers to include theme parks, loyalty programs, digital commerce platforms, and financial institutions. The company's founder and CEO, Ray Leung, emphasized that combining B2C elements with B2B created an energetic atmosphere conducive to partnerships. Onsite sales demonstrated strong consumer interest, with IP character B.Duck selling over 100 blind box units quickly and connecting with 30 potential clients from markets including Indonesia, Thailand, and North America.
Technological innovation featured prominently, with exhibitor Eastcolight (Hong Kong) Limited showcasing self-developed artificial intelligence interactive story machines. Co-founder Salley Sze projected that AI products alone would generate at least US$1 million in annual sales through the fair, while STEM product lines were expected to achieve US$2 million. Sustainability remained a central focus, with over 400 exhibitors displaying the Green Solutions green leaf label—double the number from 2024—facilitating procurement of eco-friendly products. Sandra Lopez Herreros, Sourcing Manager at Spain's DeAgostini Collectibles, noted particular interest in battery-free, hydraulic-powered toys from a Chinese Mainland supplier, with plans for a US$1 million order.
Emerging market segments gained recognition, including the new Happy Ageing label for toys designed for seniors or intergenerational family fun. Peri Chow, Director of FritzS Learning (Hong Kong), reported connecting with approximately 30 new clients from various regions and industries, including nursing home caregivers. The Baby Products Fair saw expansion in the World of Strollers and Gear and ODM Strollers and Gear zones, hosting about 230 exhibitors, while European exhibitors like Sweden's AXKID acknowledged Hong Kong's role as an innovation hub, securing a €1.7 million order for child safety seats from a Bulgarian client.
The Stationery & School Supplies Fair welcomed first-time exhibitor Blaxall Optics Low Vision Limited from New Zealand, whose director Gang Cheng anticipated at least 5% annual business growth from connections made at the physical fair and through Click2Match. The concurrent Asian Toys & Games Forum, themed 'Empowering the Toy Industry for Global Success,' provided industry insights from experts including Euromonitor International's Loo Wee Teck and Disney's Alex Lin, discussing market outlooks and global IP ecosystems. These developments collectively position Hong Kong as a critical nexus for international trade, innovation, and cross-industry collaboration in the consumer goods sector.
