ALSO Holding AG (SIX: ALSN), Europe's largest technology provider for the ICT industry, is launching its AI Elite Partner Program to help channel partners capitalize on the growing demand for agentic AI. The program, set to go live by August 2026, targets more than 140,000 resellers across over 30 European countries, aiming to turn AI experimentation into practical customer solutions.
According to IDC, AI spending in Europe is expected to reach USD 144 billion by 2028, signaling a rapid expansion of the market. ALSO has positioned itself as a trusted AI marketplace, offering a curated catalog of agentic AI building blocks from leading vendors. This includes AI tools, AI-ready infrastructure, AI PCs, cybersecurity solutions, vertical AI applications, and partner enablement—all integrated into a scalable recurring-revenue platform.
The platform also features AI solutions already deployed within ALSO's own operations, providing partners and customers with proven real-world use cases. To date, ALSO has delivered over 1,000 training sessions and trained more than 30,000 participants, building a foundation for the new program.
As companies transition from experimenting with AI to deploying autonomous AI agents that act within business processes, four critical questions emerge: execution quality (ensuring reliable outcomes and governance), cost control (managing usage and compute economics), data access (determining which data agents can access and under what policies), and deployment model (choosing between local or cloud-based AI workloads). ALSO's approach is designed to help partners address these questions and deliver tailored solutions for individual customer requirements.
Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG, emphasized the importance of channel partners in the AI era: “Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control.”
By enabling sensitive and routine tasks to run locally on a customer's own infrastructure, while routing external AI tasks to the cloud, ALSO helps customers protect confidential data, manage costs, and deploy AI agents with the appropriate balance of performance, security, and control. The AI Elite Partner Program aims to equip resellers with the expertise, tools, and ecosystem needed to turn AI opportunities into real customer outcomes.
ALSO's ecosystem comprises a total potential of more than 140,000 resellers, offering hardware, software, and IT services from over 800 vendors in more than 1,680 product categories. The company is active in 31 European countries and operates globally via PaaS partners. For more information, visit https://also.com.
