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Cherry SE Appoints Rogier Volmer as Permanent CEO to Lead Strategic Transformation

Cherry SE permanently appoints Rogier Volmer as CEO, ensuring continuity in its 'Blossom' strategic transformation program to drive profitability and strengthen core business.
Cherry SE Appoints Rogier Volmer as Permanent CEO to Lead Strategic Transformation

The Supervisory Board of Cherry SE has appointed Rogier Volmer as Chief Executive Officer (CEO) effective July 1, 2026, transitioning him from interim to permanent leadership. Volmer, who stepped into the interim role on January 1, 2026, will continue steering the strategic transformation already underway at the international manufacturer of computer input devices. This decision underscores the board's commitment to stability and continuity during a pivotal phase for the company.

Under Volmer's direction, Cherry SE will maintain its focus on the operational implementation of the 'Blossom' future program. Since assuming the interim role, Volmer has laid the groundwork for sustainably increasing the Group's profitability and reinforcing its position in the core peripherals and components business. His permanent appointment ensures a seamless continuation of these initiatives without disruption.

Marcel Stolk, Chairman of the Supervisory Board of Cherry SE, expressed confidence in Volmer's leadership: 'Over the past few months as interim CEO, Rogier has proven, with his extensive international leadership experience and clear strategic vision, that he is the right person to lead CHERRY into its long-term future. He has stabilized the organization, brought focus and direction, and advanced the implementation of our transformation with discipline. We are very pleased to continue working with him.'

CEO Rogier Volmer commented: 'I would like to thank the Supervisory Board for the trust they have placed in me. Over the past six months, I have gained an in-depth understanding of the potential of our long-established brand and the high level of commitment of our global team, and together we have laid the foundation for CHERRY's future. Now it is time to maintain this course with full momentum. Our focus remains clear: profitable growth in our core segments - Office, Security, and Gaming - and sustainable value for our shareholders, partners, and employees.'

Cherry SE is a global manufacturer of computer input devices, including keyboards, mice, microphones, and headsets for office, gaming, and industrial applications, as well as hardware and software solutions in digital healthcare. Founded in 1953, the company is known for innovative and durable high-quality products developed in-house. Its operational headquarters are in Auerbach in der Oberpfalz, Germany, with development, services, logistics, and production sites in Germany, China, and Austria, along with sales offices in multiple countries. For more information, visit https://ir.cherry.de/en/.

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