KeyCrew Media, an expert-first media company, has announced a partnership with Anthony Burr, founder of Safety Pickets, to serve as an expert source on worksite safety, construction and civil site hazard prevention, and reusable safety equipment innovation. Burr brings his experience developing and scaling a patented solution that eliminates the impalement and trip hazards of exposed star pickets, a common danger on construction sites.
The collaboration will see KeyCrew's team co-produce thought leadership and market insights on worksite safety, reusable safety equipment, and the shift from reactive to preventative safety culture. These insights will be published across KeyCrew Media's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, highlighted the value of Burr's narrative: “Anthony’s story is the kind of founder-led, product-proven narrative we love to tell – a simple jobsite frustration turned into a patented fix that’s already stocked in every Bunnings in Australia. As Safety Pickets looks for the right US distribution partner, we’re glad to help make sure the story behind the product is easy to find.”
Burr founded Safety Pickets after experiencing frustration with plastic caps breaking apart on concreting jobsites. He developed a reusable steel cap that protects workers from the impalement and trip hazards posed by exposed star pickets. The product is patented in Australia, New Zealand, Europe, and the US, and has been nominated for Australia’s Work Safe Safety Solution of the Year. It is distributed nationally through Bunnings, Australia’s largest hardware and trade retailer. Adoption has expanded beyond construction into civil and infrastructure work, agriculture, equine properties, and councils and parks departments.
“Since that first prototype, we’ve had one goal – solving a hazard that’s hiding in plain sight on almost every jobsite,” said Anthony Burr. “Partnering with KeyCrew gives us a way to tell that story to the people we most want to reach as we look for the right partners to bring Safety Pickets to the US.”
KeyCrew's initial articles with Burr will cover the founder story behind Safety Pickets, the shift from reactive to preventative worksite safety culture, and the case for reusable safety equipment over disposable plastic caps. Future topics include the Bunnings distribution story, adoption across civil, agricultural, and municipal markets, and Safety Pickets' search for a US distribution partner.
This partnership is significant as it brings attention to an often-overlooked hazard in the construction industry. Exposed star pickets are a leading cause of impalement and trip injuries, and the shift toward reusable safety equipment aligns with broader trends in sustainability and cost efficiency. By highlighting Burr's expertise, KeyCrew aims to educate industry professionals and investors about the importance of preventative safety measures and the potential for innovative products to disrupt traditional safety equipment markets.
For more information about Safety Pickets, visit safetypickets.com. To learn more about KeyCrew Media, visit keycrew.co.
