Latinhub.TV, an AI-powered Hispanic media network by Agentic TV, launched its Roku channel on Saturday, September 12, 2026, with World Mobile Group as a Founding Launch Partner. The launch took place at a private founding dinner at The Guest House in downtown Austin. The partnership goes beyond traditional sponsorship: the two companies have begun field-testing World Mobile AirNodes to bring connectivity to the neighborhood stores where Latinhub.TV's screens are located.
The field trials started in Austin, Texas, and will expand next to the Bronx, New York, home of Bodegas.tv, the NYC-branded point-of-sale network of Latinhub.TV. These trials aim to test decentralized connectivity for the bodegas and small retailers that host the network's in-store screens, laying the groundwork for a media and connectivity stack designed for the communities it serves.
World Mobile's role includes two exclusive elements. First, category exclusivity: World Mobile is Latinhub.TV's sole mobile and telecom sector partner. Second, bodegas participating in the connectivity trials will gain access to World Mobile POS, extending the partnership from the network into the point of sale.
The U.S. Latino economy reached $4.4 trillion in GDP in 2024, which, if measured on its own, would make it the world's fourth-largest economy, surpassing Japan's, according to the 2026 U.S. Latino GDP Report from the UCLA/Cal Lutheran Latino GDP Project. More than 68 million Latinos live in the U.S., alongside 130 million consumers in Mexico. Yet less than 1% of U.S. online retailers' digital ad spend reaches Spanish-language media. Latinhub.TV aims to bridge this digital divide, while World Mobile focuses on connecting underserved communities. The two missions meet at the neighborhood store.
"World Mobile is exactly the kind of partner this network was designed for," said Eduardo Velasco, CEO of Agentic TV. "Our screens live where the community lives – in bodegas, tienditas and small businesses. Testing World Mobile's AirNodes first in Austin and then in the Bronx means those same locations can become points of connectivity, not just points of sale. Media plus network, in the same doorway."
"World Mobile was built on a simple idea: the people and businesses a network serves should have a stake in it," said Charles Barnett, Chief Business Officer of World Mobile Group. "Latinhub.TV reaches the Hispanic community through the small businesses at its heart, which makes it the natural partner for that model in the U.S. This is a major step towards giving bodega owners not just better connectivity, but a role in the network itself."
As a Founding Launch Partner, World Mobile's brand will run across the Latinhub.TV Roku channel, including Bodegas.tv, reaching U.S. Hispanic and Mexican households and retail screens. World Mobile was presented to the room of founding partners at the Austin dinner, with the celebration continuing September 13 in Las Vegas on the eve of AVANCE Global, ahead of Hispanic Heritage Month.
For more information about Latinhub.TV, visit latinhub.tv. To learn more about World Mobile Group, visit worldmobile.io.
