Datavault AI Inc. (NASDAQ: DVLT) has entered into a strategic licensing agreement with GFT Rewards, leveraging its ADIO(R) inaudible-tone technology to innovate consumer engagement. This collaboration enables the delivery of tokenized or cash-based mobile rewards via encrypted audio signals in ads and digital content, targeting high-traffic venues for maximum impact.
The ADIO(R) technology facilitates passive coupon activation, allowing brands to send personalized offers directly to consumers' devices. This method not only enhances the shopping experience but also drives sales, with Datavault AI earning a fee per redemption on GFT Rewards' platform. The move is timely, aligning with the projected growth of the global mobile coupon market to over $1.6 trillion by 2030.
This partnership highlights the potential of Web3 technologies in transforming retail marketing. By merging digital and physical shopping experiences, Datavault AI and GFT Rewards are setting the stage for a future where marketing is more personalized, efficient, and secure, benefiting both brands and consumers alike.
