Finding Ferdinand, a beauty brand founded by sisters Nhu and My Le, has made a significant impact in its first retail venture with Credo Beauty, achieving sales that surpassed initial expectations by triple digits within just two months. Launched in March 2025 both online and in 14 Credo Beauty stores across the nation, the brand's performance has been described as exceptional, with its viral black lip balm standing out as a top seller during the Friends of Credo sale.
Meghan Lim, Credo Beauty's Senior Color Merchant, praised Finding Ferdinand's launch as "Best in Class," underscoring the brand's remarkable retail success. This achievement is particularly noteworthy as Finding Ferdinand celebrates its 10-year anniversary, a milestone that reflects its dedication to creating vegan, cruelty-free cosmetics inspired by the founders' family history and their mother's resilience as a two-time cancer survivor.
The brand's commitment to sustainability is evident in its production practices, which include working in small batches and utilizing recyclable, recycled, or refillable packaging. This approach aligns with the growing consumer preference for beauty products that are not only clean and non-toxic but also environmentally responsible.
The partnership with Credo Beauty, a retailer renowned for its Credo Clean Standard, has provided Finding Ferdinand with a platform that shares its values of ethical and high-performance cosmetics. Nhu Le, the brand's founder, expressed enthusiasm about the collaboration, which aims to further engage customers through in-store events and product development that resonates with their audience.
This successful launch underscores a shifting trend in the cosmetics industry towards transparency, sustainability, and ethical production. Finding Ferdinand's rapid sales growth not only marks a significant milestone for the brand but also signals a broader movement towards clean and conscious beauty solutions.
