Fully Promoted, a leader in the promotional products distribution industry, recently celebrated its 25th anniversary at its annual convention in Fort Worth, Texas. The event, which coincided with the ASI Show®, gathered over 200 franchise owners, sales representatives, vendors, and United Franchise Group staff to reflect on past achievements and set the course for future success. The convention's Trailblazers theme underscored the company's commitment to innovation and leadership in the industry.
President Andrew Titus took the opportunity to review the brand's performance in 2024 and share strategic initiatives aimed at driving growth in 2025 and beyond. A highlight of the event was the announcement of a strategic partnership with the Advertising Specialty Institute (ASI). This collaboration will see Fully Promoted franchise owners among the first to utilize ASI's ESP+ platform, which leverages AI-powered product searches and custom webstores to improve sales processes and customer engagement.
CEO Ray Titus delivered a keynote address that focused on essential strategies for success, including expanding sales, implementing strategic pricing, and the necessity of continuous personal and professional growth. Titus encouraged franchise owners to embrace challenges and set ambitious goals to propel their businesses forward.
The convention concluded with an awards ceremony that honored franchise owners for their exceptional contributions. Awards included Mentor of the Year to Michelle Bottino, Humanitarian of the Year to Donnie and Celeena Bedore, and inductions into the Millionaires Club for several franchisees. With around 270 locations globally, Fully Promoted remains dedicated to its mission of providing comprehensive branded apparel and promotional products while fostering entrepreneurial success and setting industry benchmarks for the next quarter-century.
