VueReal, a leader in MicroSolid Printing™ technology, has announced the appointment of Robert Selley as its new Chief Commercial Officer (CCO), a strategic move aimed at bolstering the company's commercial operations and market expansion efforts. Selley's extensive 25-year career in the semiconductor industry, including leadership roles at Nova Semiconductor, FormFactor, Cascade Microtech, and MKS, positions him as a key asset in VueReal's growth strategy. His expertise in building high-performing teams and fostering customer relationships is expected to drive significant revenue and margin growth for the company.
In his role as CCO, Selley will lead global sales and business development initiatives, focusing on expanding VueReal's footprint in sectors such as lighting, consumer electronics, automotive, AR/VR, and healthcare. This appointment is timely, following VueReal's successful USD $40.5 million Series C funding round, which is earmarked for scaling production and enhancing the company's global ecosystem. The funding round underscores the industry's confidence in VueReal's innovative solutions and its potential to revolutionize the microLED display and micro semiconductor markets.
Reza Chaji, VueReal's CEO, highlighted Selley's strategic fit within the company, noting his alignment with VueReal's mission to deliver cutting-edge solutions. Tim Baxter, Chairman of the Board, echoed this sentiment, emphasizing Selley's role in accelerating platform adoption and delivering transformative solutions. Selley's academic credentials, including a bachelor's degree in International Business with a focus on Japanese studies and an MBA, further complement his professional experience, making him a valuable addition to VueReal's leadership team.
This appointment is part of VueReal's broader strategy to strengthen its leadership team, with recent hires in semiconductor engineering, engineering, and operations. These strategic moves are designed to position VueReal for accelerated growth in the competitive semiconductor technology landscape. With Selley at the helm of commercial operations, VueReal is poised to enhance its innovation capabilities and expand its global market presence, marking a new chapter in the company's journey towards technological leadership.


