Newday Impact has taken a significant step forward in its mission to democratize values-based investing with the appointment of Jason Britton as its new Chief Investment Officer and Board member. Britton, the founder of Reflection Asset Management and Reflection Analytics, brings a wealth of experience and a unique approach to thematic investing that aligns with Newday Impact's goals. His career includes advising on over $10 billion in assets under advisement, holding a process patent, and serving as a professor of thematic investing.
Doug Heske, CEO and Founder of Newday Impact, highlighted the strategic importance of Britton's role in expanding the company's product offerings and enhancing its analytics capabilities. This collaboration is expected to leverage the strengths of Newday Impact's NIO Platform, Reflection Asset Management, and Reflection Analytics to provide investors with advanced tools for principled investing. Britton's enthusiasm for the role underscores his commitment to making impact investing more accessible through the Newday NIO platform, which he envisions as the premier destination for comprehensive impact investing.
The partnership will also benefit from Reflection Analytics' innovative Reflect software platform, a cutting-edge ESG ratings tool that analyzes 250 data points from an investor-focused perspective. Covering 6,500 companies, which represent 98% of the global market capitalization, this tool is instrumental in helping portfolio managers navigate emerging compliance standards. Britton's proprietary investment approach, developed at Yale University and refined at top global financial institutions, is set to further enhance Newday Impact's capabilities.
This strategic appointment underscores Newday Impact's commitment to advancing impact investing in line with the UN Sustainable Development Goals. By integrating Britton's expertise and innovative tools, Newday Impact is poised to make values-driven investment strategies more accessible and comprehensive for a broader range of investors. For more information on Newday Impact's initiatives, visit https://www.newdayimpact.com.


