Technology company Alpha Modus Holdings Inc. has achieved a milestone by securing its ninth patent, further cementing its leadership in the AI-driven retail advertising sector. The patent, numbered 12,175,484 and titled 'Methods for Personalized Marketing and Advertising,' introduces innovative techniques for real-time consumer engagement, leveraging artificial intelligence to tailor marketing experiences at pivotal decision-making moments.
This advancement utilizes a range of information monitoring devices, such as video image systems, to analyze consumer data in real-time. The data includes demographic details, sentiment analysis, movement patterns, and eye-tracking information, enabling retailers to adapt their marketing strategies dynamically. The technology facilitates targeted responses like personalized marketing, direct engagement, and instant coupon offerings across various platforms, including in-store kiosks, digital displays, and mobile devices.
The significance of this patent is underscored by the projected growth of the global AI-driven retail market, which is expected to expand at a compound annual growth rate of 25% over the next five years, reaching an estimated $20 billion. In the United States, retail media ad sales are anticipated to hit $106 billion by 2027, with digital-influenced retail sales surpassing $3.8 trillion.
In a move to safeguard its intellectual property, Alpha Modus has filed patent infringement lawsuits against prominent retailers such as Wakefern Food Corporation, The Kroger Company, and Brookshire Grocery Company. These legal actions highlight the company's resolve to protect its technological innovations. William Alessi, CEO of Alpha Modus, remarked on the patent's importance, stating it underscores the company's commitment to transforming in-store digital consumer experiences and delivering value to stakeholders in the retail industry.
For more information on the evolving landscape of AI in retail advertising, visit https://www.alphamodus.com.
