Mullen Automotive, an emerging electric vehicle manufacturer, has announced a strategic expansion of its subsidiary Bollinger Motors' retail network into California's Central Valley, partnering with Affinity Truck Center. This partnership signifies a pivotal move for Bollinger Motors, leveraging Affinity's 44-year history and extensive presence in the region to establish a strong foothold in the commercial EV market. The collaboration is set to enhance Bollinger's efforts in electrification and customer support in a region known for its agricultural and logistics industries.
The expansion aligns with Mullen Automotive's recent achievements, including the commencement of commercial vehicle production at its Tunica, Mississippi plant and receiving IRS approval for federal EV tax credits. These developments, alongside the CARB and EPA certification of Mullen's product lineup, underscore the company's commitment to the commercial EV sector. The partnership with Affinity Truck Center is particularly strategic, given California's leadership in EV adoption and the Central Valley's potential for electric commercial vehicle integration.
Jim Connelly, Chief Revenue Officer of Bollinger, highlighted the significance of this partnership, noting Affinity's capability to support Bollinger's mission in the Central Valley. This expansion not only broadens Bollinger's retail and service network but also ensures that customers in the region have access to essential support and maintenance services, facilitating the adoption of electric commercial vehicles.
As businesses in the Central Valley face increasing pressure to reduce emissions, Bollinger's electric offerings, including the Mullen ONE and Mullen THREE, present a viable solution. This strategic move by Mullen Automotive and Bollinger Motors could accelerate the transition to cleaner transportation options in a key economic region, positioning the company for growth in the competitive EV market. For more information on Mullen Automotive's initiatives, visit https://www.mullenusa.com.
