Newsworthy.ai has publicly launched NewsCrafters.com, a content curation platform designed to bridge the gap between paid press release distribution and earned media. The platform enables users to curate existing news into unique, authoritative content that enhances organic search visibility and strengthens brand authority. NewsCrafters operates on a human-in-the-middle model where advanced AI generates first drafts based on user-defined personas and tones while human curators refine, personalize, and inject real expertise before publishing.
This hybrid approach aims to ensure credibility, alignment with Google's E-E-A-T guidelines, and content authenticity that pure AI cannot deliver. David McInnis, founder of Newsworthy.ai and PRWeb, explained the platform's purpose, stating it connects the paid world of press releases to the organic power of curated content. When combining AI efficiency with human insight, the results are immediate, with curated articles earning strong search visibility even before the official launch, appearing alongside major news outlets.
During a private beta, early adopters tested the platform's ability to expand brand reach and improve organic visibility. One participating team curated 343 articles that generated nearly 14,500 page views with a workflow requiring approximately 15 minutes per day per user, producing 4-5 curated articles daily. These articles frequently earned high placements in search results, often appearing on Page 1 for targeted queries. Justin McKenzie, host of The Building Texas Show who participated in the beta, noted the platform's effectiveness in leveraging AI to write in specific voices, with curating just four or five articles daily building substantial brand exposure quickly.
NewsCrafters allows users to source content from more than a dozen press release newswires, giving access to hundreds of thousands of stories beyond the Newsworthy.ai network. By encouraging curators to stick to specific vertical topics, the platform helps users build topic authority and strengthen E-E-A-T signals. The platform offers a free tier with one author persona and full access to curation tools, plus a paid tier at $12 per month that includes up to three author personas, auto-approval workflows for trusted curators, and coverage of AI API costs. An agency console is available for firms managing multiple clients, personas, and brand voices.
McInnis emphasized that NewsCrafters gives anyone from startup founders to nonprofit leaders the ability to extend their brand voice and influence industry conversations. Whether using the free tier or the paid tier, the platform makes professional-grade content curation a high-reward, background task. Mark M. Willaman, Co-founder of Newsworthy.ai, stated that NewsCrafters fits perfectly into their mission to turn every press release into a long-term content asset that drives discoverability, engagement, and brand authority. By blending human curation with AI, organizations gain a powerful new way to extend their voice, participate in industry conversations, and build lasting topic authority. For more information, visit https://www.newscrafters.com.
