KeyCrew Media, an expert-first real estate media company, has announced a partnership with Mark D. Bratton, CCIM, of The Bratton Team, to co-produce dedicated thought leadership and market insights on Hawaii's hospitality and commercial investment sales. The collaboration will feature Bratton as an expert voice across KeyCrew's editorial network, deepening the company's coverage of hotel and resort investment sales in the Hawaii market.
Bratton, who has advised buyers and sellers across all Hawaii asset classes for 40 years, brings extensive experience in hotel and resort investment sales, income-producing commercial assets, and hospitality debt and equity. He leads The Bratton Team alongside partner Mike Perkins, closing transactions across hotels, resorts, multifamily, retail, office, industrial, and development land since arriving in Hawaii in 1985. The team positions itself as a relationship partner across the full cycle of ownership, serving Hawaii legacy landowning families and mainland capital seeking entry into a market that behaves differently from anywhere on the continent.
“We’re delighted to be working with Mark and The Bratton Team,” said Steve Marcinuk, Co-Founder and CEO of KeyCrew. “Amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does.”
Over the past year, The Bratton Team has added debt and equity placement to its investment sales practice, most recently selling a Kona hotel and placing the first mortgage with 40 lenders competing for the loan. This experience will be shared through KeyCrew's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
“Since 1985 we’ve sold hotels, shopping centers, apartments and office buildings in this market,” said Bratton. “Partnering with KeyCrew Media is a chance to share what we’ve learned with the investors and owners looking at Hawaii.”
The first articles with Bratton examine who is transacting on Hawaii hotels today, the outlook for the state’s hotel market in 2026, and how hospitality debt and equity is being sourced now. Future coverage will include multifamily and income-producing assets, and a mainland investor’s guide to Hawaii.
KeyCrew Media reaches 40,000+ professionals and investors and syndicates content to 300+ publications, platforms, and AI engines. Its properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal. The Bratton Team is exclusively contracted to Colliers International HI, LLC, and more information is available at thebrattonteam.com.
This partnership underscores the growing importance of expert-driven content in commercial real estate media, providing investors and operators with actionable insights from professionals actively transacting in the market.
