The 27th Annual Otsukimi Japanese Moon Viewing Festival, hosted by the Japan-America Society of DFW (JASDFW), will return to Haggard Park in Plano, Texas, on Saturday, September 26, 2026, from 6:00 to 10:00 p.m. The free, family-friendly event celebrates the centuries-old Japanese autumn tradition of moon viewing and will feature 13 food vendors offering a diverse selection of Japanese, Asian, and American favorites.
To simplify food and beverage purchases, JASDFW will operate a centralized Food & Drink Ticket Tent where cashiers will accept cash, credit cards, Apple Pay, and Google Pay. Guests will buy food tickets at the tent and then use those tickets at any of the 13 participating vendors, allowing them to explore and sample food throughout the evening. This system is designed to reduce wait times and enhance the overall festival experience.
Participating vendors include Beard Papa's Plano, known for authentic Japanese-style cream puffs; Hana Hospitality LLC, serving Japanese food, desserts, and non-alcoholic beverages; and Mitsuwa Marketplace with drinks, confection snacks, and Dango. Additional offerings include Sayuri Asian Cuisine, with matcha drinks, Brazilian lemonade, smoothies, sandwiches, and curry; Breakfast Brothers, serving chicken and waffles including its famous red velvet waffles; F&F Express FoodTruck, featuring Korean BBQ; Bobaddiction, offering bubble tea, fruit teas, milk teas, and coffee; and Angel Touch Kitchen, serving dishes including grilled chicken skewers, shrimp tempura, dumplings, egg rolls, nasi goreng, and mie goreng. Festival guests can also enjoy Playa Bowls; i Fratelli Pizza, serving pepperoni and cheese pizza; Sugar Rush Magic, creating fresh artistic cotton candy on-site; Weebie Takoyaki, specializing in takoyaki; and Martabak de Luna, featuring Indonesian cuisine.
The food offerings will complement an evening filled with Japanese culture and entertainment, including taiko drumming, sumo wrestling demonstrations, traditional dance, live music, anime programming, hands-on cultural experiences, children's activities, and more. Otsukimi, meaning "moon viewing," is a centuries-old Japanese autumn tradition celebrating the beauty of the moon, the changing season, and community. JASDFW's annual festival brings that tradition to North Texas through an evening designed for all ages.
For businesses in the food and beverage industry, the festival presents a significant opportunity to showcase their products to a diverse audience. The centralized ticket system may also serve as a model for other festivals looking to streamline payment processes and improve vendor coordination. Moreover, the event underscores the growing demand for Asian cuisine and cultural experiences in the Dallas-Fort Worth area, potentially signaling expanded market opportunities for local and regional food service providers.
Festival guests are encouraged to reserve their free tickets in advance to receive festival updates and be entered for a chance to win special prizes. The DART Red Line offers convenient transportation: it operates every 20 minutes on weekends, and attendees can park for free at Parker Road Station, purchase a day pass, and take the three-minute ride to Downtown Plano Station, arriving right at Haggard Park. Return service runs until midnight.
The Japan-America Society of DFW strengthens friendship and understanding between Japanese and Americans in North Texas through cultural, educational, and business programs that build lasting person-to-person and business-to-business connections. For more information about the organization, visit the Japan-America Society of DFW.
